Master Meta Ads at your own pace, with 8 weeks of live support to keep you accountable.
Stop relying on organic reach, guessing what works, or wasting money on ads that don’t perform. The Meta Ads Strategist Certification gives you a complete, step-by-step system to confidently grow your business (or your clients’ businesses) with profitable Meta Ads.
Why This Matters Now

Organic reach is declining. Algorithms shift. Competitors are scaling with ads while you’re left posting and hoping. 


Paid advertising is the fastest, most reliable way to grow a business, but only if you know how to use it. 

Imagine having a proven system that brings leads and sales to your business every week… without hiring expensive agencies, wasting budget, or feeling lost in Ads Manager. 

That’s exactly what the Meta Ads Strategist Certification gives you.

Introducing the Meta Ads Strategist Certification

A step-by-step training programme to give you everything you need to: 

 
  • Build profitable Meta ad campaigns 
  • Scale your business (or career)
  • Stop relying solely on declining organic reach (the algorithm shouldn't decide your income, you should!)
  • Avoid wasting budget or hiring the wrong agencies 

Whether you are a business owner, marketer, or freelancer, you will graduate confident and fully trained in managing Meta Ads for yourself or your clients.

What's New for September 2025?
We listened to past students and made the Certification even more accessible:

Evergreen Access: No fixed start dates. Enrol anytime and study at your own pace.

Self-Study Certification: Learn on your schedule, with lifetime access to all modules.

8 Weeks of Live Support: Weekly Q&A calls + Facebook group coaching to keep you moving. 

  I have view-only access to your ad account so I can keep an eye on your performance and support you while you implement your learning.

Q&A Submission Option: Can’t make it live? Submit your questions and get answers on the replay. 

You’ll get the freedom to learn when it suits you, plus structured expert support to implement without overwhelm.


What you'll learn: 
You won’t just “run ads”. You’ll master the full strategy that scales businesses and makes Meta Ads profitable.

Module 1: Introduction to Meta Ads 


Understand the ecosystem and where you fit. 

Learn why Meta Ads (Facebook and Instagram) remain one of the most powerful growth tools, how they integrate with your wider marketing strategy, and how to set realistic, scalable goals for your business.

Module 2: Setting Up Your Meta Ad Account for Success 


Master the technical foundations others miss. 

Get step-by-step guidance to correctly set up your Meta Business Portfolio, install and troubleshoot the Pixel, Conversions API (CAPI), Auto Advanced Matching (AAM) and prepare your business for accurate tracking and reporting.

Module 3: Building Traditional Meta Ad Campaigns 


Launch campaigns that attract your ideal buyers. 

Learn how to create high-performing campaigns using the correct objectives. Understand when to use each objective, how to structure your campaigns properly, how to calculate your budget, how to build your sales funnel and the common pitfalls to avoid that will waste your budget.

Module 4: Audience Building and Targeting 


Put your ads in front of the right people. 

You will master warm audiences, cold audiences, lookalike audiences, and interest-based targeting as well as learn how privacy changes (like iOS 14) have changed the rules of the game. Build smarter audiences that convert.

Module 5: eCommerce Strategies with Meta Ads 


Sell more products, more profitably. 

Dive deep into eCommerce-specific strategies including Dynamic Product Ads, Product Catalogue setup, and how to launch Advantage+ Sales Campaigns. Perfect if you run (or plan to run) Meta Ads for a product-based business(es).

Module 6: Creating High-Converting Ad Creatives and Copy 


Stop the scroll and drive the click. 


Learn the psychology behind ads that grab attention and convert browsers into buyers. You will master creative best practices, ad copy frameworks, and how to brief content creators or create powerful ads yourself.

Module 7: Interpreting Meta Ads Metrics and Optimising Campaigns 


Turn data into decisions that drive growth. 

Understand key metrics like ROAS, Cost Per Lead, CTR, and more. Learn how to read Ads Manager reports, spot optimisation opportunities, and make data-driven decisions to continually improve your ad performance.

Module 8: Advanced Strategies and Scaling 


Grow faster, smarter, and more sustainably. 

Learn how to build full-funnel ad strategies, set up retargeting campaigns, troubleshoot when campaigns stall, and safely scale your budgets. Discover the critical systems that 6–7 figure advertisers use and apply them to your business.

Bonuses That Make This Even More Unmissable

Get ahead of the curve with AI integration inside your ad strategies.  


In this bonus training (worth £297), you will learn: 

 

  •  How to set up ChatGPT properly to avoid repetitive prompts 
  •  How to create Custom GPTs 
  •  How to extract messaging insights from client reviews 
  •  How to use ad copy frameworks and buyer psychology with AI 
  •  How to prompt ChatGPT for UGC scripts, creatives, and content briefs


Here’s what you’ll unlock:

When you enrol in the Meta Ads Strategist Certification, you are not just getting the full 10-week training programme. 


You are also getting over £5,200 worth of powerful bonuses designed to help you get even better results, even faster.

Bonus AI Training (Value: £297)

Master how to use ChatGPT for faster messaging, creative, and campaign building.

 

Dedicated Facebook Group (Value: £997) 
Get support, share wins, and troubleshoot alongside fellow students.

 8 Live Q&A Coaching Calls (Value: £3,000) 
Personalised answers, strategy tweaks, and expert advice every single week.

Access to 3 Private Custom GPTs (Value: £297) 
Exclusive AI tools built to support your ad creation and data analysis.

Budget Calculators for eCommerce and Lead Gen (Value: £394) 
Take the guesswork out of planning your ad spend.

Campaign Planning Templates (Value: £47) 
Simple, proven templates to map winning campaigns fast.

Meta Ads Strategy Maps (Value: £47) 
Clear visual roadmaps for building powerful ad funnels.

Performance Tracking Links (Value: £47) 
Track your results across campaigns with ease.

Optimisation Checklists (Value: £47) 
Know exactly what to tweak when campaigns need a boost.

Custom Metric Calculations (Value: £97)
Unlock the real numbers that matter for growth and scaling.

Total Bonus Value: £5,520 

Your Investment Today: Just £1,497 (incl. VAT)

(Payment plans available)

Support You Can Rely On

We don’t leave you hanging. Here’s how your support works: 


  • Live Q&A Calls: Weekly group sessions with Aggie. Submit questions in advance if you can’t attend. Replays uploaded within 24 hours. 
  • Facebook Group: Active support within office hours, where you can post questions, screenshots, or get feedback between calls. 
  • Student Portal: All modules, resources, and replays in one easy-to-access place. 
  • Lifetime Access: Revisit the training anytime, even after your 8 weeks of live support ends.

The Meta Ads Strategist Certification gives you everything you need to confidently run profitable Meta Ads for your business or clients. It is a complete, step-by-step training programme with live coaching, implementation support, and lifetime access.

Hear from past students
"I've loved learning from you, you are an absolute power house of knowledge and I am very excited about the new direction this will take me in, and my clients. You were right, I have totally fallen in love with Meta Ads." 

- Rachel, Founder, The Hammond Agency, Meta Ads Strategist Certification 2025

"“This course felt like a mini MBA. Practical, detailed, and 10/10 incredible.”" 

- Laurian, Founder, Fauna London, Meta Ads Strategist Certification Grad 2025

“I was nervous about tech, but Aggie made it simple. I’ve had so many aha moments.”


- Mette, Founder, Freya Fashion,  Meta Ads Strategist Certification 2025

"The creative insights alone will save me thousands. I've already made my investment back!"


- Claire, Ethnico Coffee, Meta Ads Strategist Certification 2025


"Aggie’s Meta Strategist course is a 10/10, brilliant support all the way through.”


-Paul,  Outoftheboxmerch, Meta Ads Strategist Certification 2025


"Aggie’s training was brilliant, supportive, practical, and a smart investment!"


- Vee, Insight2marketing, Meta Ads Strategist Certification 2025


Nadya
Nadya Lamara Modern Art
Meta Ads Strategist Certification 2025

Aggie’s course truly made the impossible possible for me! I’m not tech savvy at all, yet I managed to set up Meta ads myself and even launched my first campaign by the end of the course. Her way of explaining things is so clear — she covers all the little steps others just skip over. On top of that, her generosity, patience, and honesty made learning ads feel not just achievable, but actually enjoyable. I’d recommend this course wholeheartedly to anyone who wants to grow their business with Meta Ads.


"If you’re hesitant about your confidence in running ads or getting results for clients – just do it. It’s totally worth the investment. I didn't want it to end!" 

- Elise Glass, Marketing Glass, Meta Ads Strategist Certification 2024

" I do not know what I would do without Aggie's course. Really, I do not know I would be wasting money and somehow trying to run campaigns myself. I, first of all, I would simply would never, ever be able to build them. Never, never.  
So Aggie, thank you very much.

- Irina, Efotlez, Founder, Meta Ads Strategist Certification 2024


Your success story could be next!

Who is this course for?

️This is a course for complete beginners but will transform you into Certified Meta Ads Strategist in 90 days 


You will get the most from this course if:


  • you are a solo founder looking to learn how to manage ads profitably for your own business
  • you work in-house in a marketing team and are looking to upskill for your professional development & to help hit your annual revenue targets
  • you are a freelance marketer who wants to upskill and specialise in Meta ads management
  • you run/ work for either a product-based or service-based business (the content of the course applies to any business!)
  • you want to start running ads in-house before outsourcing to an agency


This course may not be right for you if:


  • You need account restriction recovery services (we teach support processes, but cannot troubleshoot account bans)
  • You need to launch urgent campaigns before completing the training



By the end of the programme, you will have:

Successfully launched and optimised your own Meta Ads 

Mastered the full strategy for both product and service businesses 
Built a scalable Meta Ads system you can manage yourself 
Future-proofed your marketing skills with AI-enhanced workflows 
Gained the confidence and ability to scale businesses through paid ads

What Happens If You Wait?

Without mastering Meta Ads, you risk: 


  •  Losing out on customers while competitors run strategic campaigns  
  •  Spending thousands on agencies without understanding if they deliver 
  •  Relying on organic content that reaches fewer people every year 
  •  Feeling stuck while others scale 


 You do not have to stay stuck. You can learn how to generate consistent, profitable results - starting now!


Imagine 60 Days From Now...

  •  Your ads are live and driving leads and sales 
  •  You know exactly what your metrics mean 
  •  You feel confident managing, scaling, and optimising your ad spend 
  •  You have a powerful, predictable system for growing your business or career


Who Am I?

Hi


My name is Aggie Meroni and I'm the Founder of White Bee Digital, a Paid Social Agency, specialising in managing Meta Ads to help grow companies.


I have over 14 years of sales and marketing experience and have worked with hundreds of companies from start-ups to 8-figure businesses to develop and manage their Meta Ads strategies.


I have worked across both eCommerce and service-based strategies and am one of the only Lead Meta Trainers in the UK.


My agency was also awarded accredited training status by the CPD Certification Service in 2025.


My passion is simplifying Meta Ads so that all businesses have the tools they need to grow.



️ SIGN UP BONUSES
Not only will you learn all the skills to run your own ads for less than the cost of one month's agency retainer, I also have 2 bonuses to reward the action takers 

1. 24-hour Open Cart Bonus: 


Enjoy a private 1:1 strategy session with me as an extra boost to your journey! Inside the course, you will already have all the live classes, Q&As, and support you need to build profitable Meta Ads. 

 This bonus session gives you even more personalisation, for those who love that little extra 1:1 attention. Get tailored advice to refine your campaigns, overcome any roadblocks, or map out your next moves. 

 (Value: £350) 

 Only available to the first 5 students - an extra reward for quick action!

2. The Speedy Sign Up Bonus


FREE AI COURSE: Prompt to Profit – Smarter Ads, Faster with AI Systems That Scale

1. Set up your AI workspace 

Learn how to customise ChatGPT with your brand voice, audience details, and campaign context so every output is tailored to your business.

2. Message mining + awareness mapping 

Extract customer language directly from reviews and turn it into conversion-ready copy across the 5 stages of awareness. 

3. Creative angles that sell 

Transform insights into multiple ad angles, hooks, and headlines that cut through the noise and stop the scroll. 

4. Your reusable prompt bank 

Centralise all your prompts, brand context, and campaign insights in a Notion system so you never start from scratch again.


Sign up by Friday 12th September and you will be sent access to this course.


(Save: £297)


Frequently asked questions:

1. Do I need any Meta ads experience to join this course?

No! All you need is a personal Facebook page, Facebook Business Page and/or Business Instagram Account. 


2. Can I get a refund?

I really hope you want to commit to the programme, but if you change your mind, you will have 14 days after purchase to claim your full refund if you have not accessed the materials.  


3. When will you run this course again?

The course is evergreen (and updated quarterly), with 8 weeks of live support starting when you enrol.


4. What if I can't make all the live training sessions?

All training sessions will be recorded and shared within 24 hours in your student portal.  You will also have the option to submit questions if you cannot join any sessions live.


Ready to become a Certified Meta Ads Strategist? It's time to grow your business

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