Whether you run your own business or support other businesses with their marketing, Meta
ads are always a valuable skill to learn to make sales and collect leads on autopilot.
One of the biggest things I see letting businesses down?
Their ad copy!
Words sell. Mastering techniques to convert browsers to buyers with your words is one of the quickest ways to increase your conversions (and your return!) from your ad spend.
Based on my work with 100s of businesses over the last 4 years, I have created this Cheat Sheet on Notion with 11 copywriting tactics I use with our own clients to maximise their growth with Meta ads.
ads are always a valuable skill to learn to make sales and collect leads on autopilot.One of the biggest things I see letting businesses down?
Their ad copy!
Words sell. Mastering techniques to convert browsers to buyers with your words is one of the quickest ways to increase your conversions (and your return!) from your ad spend.
Based on my work with 100s of businesses over the last 4 years, I have created this Cheat Sheet on Notion with 11 copywriting tactics I use with our own clients to maximise their growth with Meta
ads.Are you guilty of writing terrible ad copy? (Or afraid you will be?)
Do your ads fall flat? Or you know they aren't resonating with your audience because results are mediocre?
Don’t worry, you’re not alone!
In fact, one of the biggest quick wins I see when I take a peek at a company’s ads in Facebook Ads Library is tweaking their messaging.
Words are powerful.
They can inspire, entertain, educate and (in this scenario of advertising) cross someone over the line to take an action you want (book a call, buy something, sign up to your email list etc)
If you don’t write very often, it can be a daunting task.
Where do you start? What’s the 'right way'? Are there any tips to make it easier? Is there a system to follow? Writing ad copy is one of my favourite things to do and I'm sharing all my little gems that have generated millions of pounds in revenue for my clients over the last 4 years.
Ad Copy myths: things clients ask me about that are simply not true
Practical considerations for ad copy (how many lines you should write and how to lay it out)
Hooks - what are they and why are they critical for your ad success?
Funnel copy - what messaging to use at different stages of the 'buyer journey'
Checklist of actions to take BEFORE you even start writing
My 11 ad copywriting tactics 
The one question to ask yourself before you publish your ad copy
BONUS: Real-life examples of ads using the tactics I share
Pop your details below and receive your Meta
Ads Copy Cheat Sheet straight to your inbox (as well as the occasional ad update)
Ads Copy Cheat Sheet straight to your inbox (as well as the occasional ad update)
Meta™️ Ads Copy Cheat Sheet£47